The Nifty Link blog
Guides, comparisons and field notes on Shopify, WordPress, SEO and conversion — written by the team that builds your websites.
Leaving Divi or Elementor: migrating to a custom WordPress theme
Moving from Divi or Elementor to a custom WordPress theme: when to migrate, how to recover your content and keep your SEO throughout the switch.
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Selling internationally with Shopify Markets: languages, currencies, shipping
Languages, currencies, shipping, customs duties and hreflang: how to set up Shopify Markets to sell abroad without losing SEO or margin.
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The Shopify apps that are actually useful for a new brand
Reviews, email marketing, upsells: the Shopify apps that really help at launch, the ones that can wait, and what is better coded into your theme.
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Shopify pricing 2026: plans, fees and the real cost of a Shopify website
Shopify pricing 2026: official plan prices (Basic, Grow, Advanced, Plus), payment fees, apps, theme, migration. At Nifty Link: €1,500 to €6,000.
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Slow WordPress website? 10 practical ways to improve your Core Web Vitals
LCP, INP, CLS: understanding Core Web Vitals and the 10 optimisations that really speed up a WordPress website.
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Migrating from WooCommerce to Shopify without losing SEO: the complete checklist
Redirect plan, URL structure, content, customer accounts, Search Console monitoring: the method for switching platforms without losing traffic.
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