Certified Shopify Partner agency

Nifty Link is a Paris-based web agency that has specialised in Shopify for more than 6 years. As a certified Shopify Partner, we get access to development stores, early previews of new platform features and Shopify's partner support. For you, that means better-informed technical decisions and faster delivery.

What makes us different: a single point of contact from scoping to launch. No project manager rephrasing your requests, no hidden subcontracting. More than 50 projects delivered, from luxury perfumery to DTC brands and B2B. We work in French and English.

From your first store to ongoing optimisation, we cover the whole life cycle of a Shopify website:

• Shopify store development, fully custom or based on a premium theme adapted to your brand
• Migration to Shopify from WooCommerce, PrestaShop or Magento, without losing your search rankings
• UX/UI redesign of an existing store
• Conversion rate optimisation: product pages, cart, checkout
• Shopify B2B: customer-specific pricing, company accounts, quick order
• ERP and CRM integrations, plus payments and international selling: Klarna, Alma, Shop Pay, Shopify Markets
• Technical SEO and maintenance after launch
• Shopify SEO: getting your store ranked, from theme to content

Our Shopify projects range from €1,500 to €6,000, depending on features, design ambition, a possible migration and the tools to connect. The Shopify subscription and any paid apps come on top. We break down every cost item in our guide How much does a Shopify website cost in 2026. You get a precise quote after a free 30-minute audit.

A beautiful theme is not enough. High-performing stores share a healthy technical base and a frictionless buying journey:

• Speed: few apps, optimised images, a lightweight theme
• Mobile first: most purchases happen on a smartphone
• Complete product pages: visuals, benefits, reassurance, customer reviews
• Easy payment: express checkout, buy now pay later, local payment methods
• Search visibility: clean structure, useful content, product structured data

1. Brief and strategy: goals, audience, catalogue, existing tools and success metrics.
2. Design: mock-ups of the home page, collections and product pages, approved with you.
3. Development: Shopify theme in Liquid, integrations, payment, shipping and markets setup.
4. Launch and support: testing, go-live, training for your team and support after launch.

Allow about 4 weeks for a well-scoped project, and 8 to 12 weeks for a custom design with integrations.

Shopify takes care of hosting, security, updates and payments. You focus on your products and customer acquisition, not on maintaining a server. The platform also handles international selling, B2B and in-store sales from a single admin. Still weighing it against WooCommerce? Read our Shopify vs WooCommerce comparison, or our guide to migrating from WooCommerce to Shopify without losing SEO.

Luxury perfumery, fashion, cosmetics, streetwear, food: we have worked with brands such as Lempicka Paris, Nissaba Fragrance, Icicle, The French Herborist, BSB and Polskin. See the details of each project in our case studies.

Based in Paris, at 47 rue Vivienne, we work with brands all over France and beyond, by video call and on site when the project calls for it: Paris, Lyon, Marseille, Bordeaux, Lille, Nantes, Toulouse and elsewhere.