Icicle is a Paris ready-to-wear brand that champions "the new classics": timeless pieces, noble materials (cashmere, wool) and a responsible approach.
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Icicle is not just a fashion brand: it is a cultural universe, with a magazine, editorials and spaces in Paris and Shanghai. The website had to bring international e-commerce and editorial content together, while preserving a poetic, minimalist art direction.
We built a Shopify store where shopping and brand storytelling intertwine. Mega-menus by themed collection, an "ICICLE" universe, a smooth multi-market journey: the experience puts sensation first ("wrap yourself in cashmere and wool") without ever sacrificing conversion.
Icicle has a platform that matches its identity: a brand you experience as much as you wear, open to an international clientele.
