Custom WordPress agency

Nifty Link has been building custom WordPress websites for more than 6 years. Where many agencies install a purchased theme and stack up plugins, we develop a theme made for your website, with no page builder. The result: a lighter website, better rankings, and a design that belongs only to you.

You have one point of contact from scoping to launch, and you stay in control: every text, image and page can be edited from the WordPress admin, with no risk of breaking the layout.

• WordPress website development: business, corporate or editorial websites
• WooCommerce stores, or a migration to Shopify when that suits your business better
• Divi or Elementor redesigns to a custom theme, keeping your content and your rankings
• UX/UI redesign and conversion rate optimisation
• Technical SEO: speed, Core Web Vitals, structured data, internal linking
• WordPress SEO: auditing and improving your website's rankings
• Multilingual websites
• Maintenance and security: updates, backups, monitoring

Page builders such as Divi or Elementor are convenient, but they add a lot of code to every page. They slow the website down, weigh on SEO and lock the design within the limits of the tool. A custom theme only ships what your website needs. We explain the differences in our comparison Divi, Elementor or a custom theme.

It is also the most reliable way to get good Core Web Vitals, the speed metrics Google tracks. You will find the practical levers in our guide to speeding up a WordPress website.

• Speed: lean code, optimised images, server caching
• SEO: clean heading structure, structured data, carefully set sitemap and tags
• Autonomy: content, pages and images editable from the admin
• Longevity: documented, version-controlled code that is easy to maintain over time

1. Brief and site structure: goals, content, pages and visitor journeys.
2. Design: mock-ups of the key pages, approved with you.
3. Development: custom theme, content integration, technical SEO.
4. Launch and support: go-live, training for your team, maintenance.

The budget depends on the number of page templates, the features and how much existing content needs to be migrated. We give you a precise quote after a free, no-commitment 30-minute audit.

We build on both WordPress and Shopify, so we point you to the platform that best fits your project, without bias. For a business or editorial website, WordPress remains a safe choice; for an online store, Shopify is often easier to run. Read our comparisons WordPress vs Webflow and Shopify vs WooCommerce, or discover our Shopify agency services.

Based in Paris, at 47 rue Vivienne, we work with companies all over France and beyond, by video call and on site when the project calls for it: Paris, Lyon, Marseille, Bordeaux, Lille, Nantes, Toulouse and elsewhere.