Conversion rate optimisation

Gaining 0.5 points of conversion often costs less than doubling your traffic. We find the leaks in your funnel and fix them, one by one.

◆ Certified Shopify Partner 50+ projects delivered 6+ years of experience
01

Funnel audit

Quantitative analysis (analytics, funnels) and qualitative analysis (heatmaps, session recordings) to pinpoint exactly where and why visitors drop off.

02

The levers we pull

No magic recipe: a list of hypotheses prioritised by impact and effort, tested and then measured.

  • Product page: social proof, reassurance, price clarity
  • Cart and checkout: friction, shipping costs, payment methods
  • Mobile loading speed
  • Abandoned cart recovery
  • Cross-selling and free shipping thresholds
03

Always measure

Every change is measured. What doesn't perform is removed. You receive a clear monthly report on what moved and why.

They trust us
Qonto
Téléthon
Iagona
Icicle
Neoscreen
Pia Art
Le Repère des Belettes
The French Herborist
VIF
BSB
Qonto
Téléthon
Iagona
Icicle
Neoscreen
Pia Art
Le Repère des Belettes
The French Herborist
VIF
BSB
Frequently asked questions

Your questions,
answered.

What conversion rate should an e-commerce store aim for?

The French average is between 1 and 3% depending on the industry. Above 3%, your store is performing well. But the right benchmark is your own history: going from 1.5% to 2.2% means almost 50% more orders with the same traffic.

Do you need a lot of traffic for A/B testing?

Yes, you need enough volume for reliable results. Below 10,000 monthly visitors, we favour optimisations based on best practices and qualitative analysis rather than statistical tests.