The French Herborist puts "plants at the service of your beauty": organic teas and infusions, food supplements, skincare and personalised coaching.
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A rich catalogue organised around very different goals (weight loss, sleep, hair, fertility, women's wellbeing) can quickly lose the customer. It needed a clear, concern-based architecture that guides every visitor to the right solution — and reassures her about the brand's quality and commitments.
We designed a conversion-focused Shopify store with three ways to navigate: by product type, by concern and by selection (best-sellers, bundles). Social proof (press, reviews), reassurance (delivery, payment) and incentives (free shipping, 10% off with the newsletter) punctuate the journey.
The French Herborist has a store that turns a dense catalogue into clear journeys, with every customer quickly finding the answer to her need.
