Launching a streetwear brand inspired by the Riviera

Launching a brand means creating buzz around a first "drop". It needed a clean, graphic store playing on scarcity (limited editions vs essentials), able to establish a strong identity from day one.

We developed a minimalist, product-centred Shopify store: a "Limited Edition" banner, a dual range (limited editions / daily essentials), colour selection and quick access to the cart. A healthy base to grow the brand drop after drop.

• Minimalist, product-centred Shopify store
• Showcasing "Drop 1" and the limited editions
• Dual range: limited edition / daily essentials
• Colour selector, cart and customer account
• Accessibility (skip link), understated graphic identity

Déjà Vu has a store ready to make an impact: clean, graphic and built to grow with its drops.