01
The challenge
A very wide range (scales, blenders, air fryers, griddles, beauty, water filtration, spare parts) had to stay clear and appetising, while supporting high sales volumes, pay-in-instalments and editorial content around home cooking.
Structuring a feel-good kitchen appliance brand
Little Balance is a French SME (2013) that started in weighing scales and became a brand of small kitchen, outdoor and wellness appliances with great value for money.
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02
Our solution
We designed a warm, high-performing Shopify store: navigation by universe, best-sellers and deals pages, a recipe blog (Chef Caro), pay in instalments, a wishlist and spare parts for repairability. Lifestyle banners set the rhythm of the experience through the seasons.
- Shopify store with a gourmand, warm tone
- Navigation by universe + best-sellers + deals
- Recipe blog for content and SEO
- Pay in instalments, wishlist, customer account
- Spare parts section (repairability, eco-responsibility)
03
The outcome
Little Balance has a store that is both appetising and robust, showcasing a wide range without losing the customer.
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