Selling manicures as a fashion statement

A catalogue of dozens of designs, available by shape, length, colour and occasion, can quickly overwhelm the customer. It needed highly filterable navigation, a strong fashion image and a multilingual experience for a Swiss and international clientele.

We developed an editorial, filterable Shopify store: sorting by shape, length, colour and occasion, quick buy from thumbnails, a size guide and an application tutorial. Promotions (buy 3 get 1 free, 10% welcome offer), multilingual social proof and local payment methods (Twint, Klarna…) complete the journey.

• Shopify store with a fashion positioning
• Filters by shape / length / colour / occasion
• Size guide and application tutorial
• Multi-country (~30), bilingual FR/EN, local payments (Twint…)
• Multilingual social proof and offers (3+1, 10% welcome)

MIB LAB has a store that turns a large catalogue into a smooth fashion experience, from choosing a design to applying it.