Quetzal is a portable, disposable and biodegradable female urination device made in France. A simple promise: "Freer. Calmer. Anywhere."
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Selling a product around a taboo subject means de-dramatising before converting. It needed an educational, warm and committed website, able to explain how to use the product, address objections (hygiene, body types, pregnancy) and handle a varied range (compact, bulk, kits) for consumers and professionals alike.
We designed a DTC Shopify store built for conversion and education. A 5-step usage guide, a reassuring FAQ, social proof, bundles and promotions, an SEO blog and a B2B page: every element takes the customer from doubt to purchase.
Quetzal has a store that normalises its use and makes buying easy — a website worthy of a brand that changes its customers' everyday lives.
