01
The challenge
Turning generosity into a simple, transparent purchase for the general public, while handling a raffle mechanism (prizes, draws, results) and a high need for trust — a charitable cause tolerates no ambiguity.
An online raffle for a great cause
The Grande Tombola du Téléthon (Stars Solidaires) raises funds for AFM-Téléthon: 1 ticket = €10, a chance to win prizes donated by around a hundred artists and public figures.
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02
Our solution
We built a charity raffle platform on Shopify, designed for emotion and conversion. A fixed €10 price, repeated calls to action, prize pages with estimated value, a real-time fundraising counter, a results page and winners' testimonials: every block serves trust and the desire to take part.
- Charity raffle platform on Shopify
- Simple purchase: €10 ticket, multiple tickets
- Prize pages with estimated value and CTAs
- Real-time fundraising counter
- Transparency: rules, fees, public results
03
The outcome
Stars Solidaires has a clear, reassuring platform that combines emotion and ease of purchase in the service of a great cause.
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