01
The challenge
Building the estate's entire digital presence: visual identity, online store and visibility on search engines.
Giving a historic wine estate a digital presence
Tenuta La Novella is a Chianti wine estate steeped in history, whose structure dates back to the 800s.
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02
Our solution
We supported the estate from the brand guidelines to the Shopify store, with journeys designed for conversion and careful SEO.
- Competitive benchmark and brand guidelines
- Conversion-optimised journeys
- Shopify development and e-commerce features
- Domain and data migration
- Technical and semantic SEO, back-office training
03
The outcome
The estate has a complete digital presence and an online store, delivered in 24 days.
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