01
The challenge
A community brand lives on its drops and its story. It needed a store able to carry a bold graphic identity, showcase limited collections and an "Archives" section, and broaden the audience (women, kids) internationally.
A streetwear brand that nurtures its community
VIF (Very Important Family) is a French streetwear brand with a strong identity, blending American culture, motorsport and the seaside vibe of the South of France.
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02
Our solution
We developed a Shopify store with a strong graphic identity: full-screen collection visuals, a clean product grid, limited drops and archives. Multi-language, multi-currency, newsletter incentives and social links strengthen the sense of belonging.
- Shopify store with a bold graphic identity
- Limited drops and an "Archives" section
- Women's and kids' lines to broaden the audience
- Bilingual, multi-currency, free shipping from €100
- Accessibility (skip link) and social links
03
The outcome
VIF has a store that reflects its community: graphic, lively and ready for its next collections.
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